This project aims to design an experience that helps smokers quit smoking using NewLyf, a smoking adventure game. The project focuses on Indian smokers who come to the United States for further studies.

It started with how might we reduce smoking among the chain smokers of Thomas Jefferson University? But secondary research has shown that smoking is a global problem, and smoking initiation is different for different groups, communities, and individuals. Think global, act local has updated the statement to how might we reduce cigarette smoking among Indian smokers who come to the United States for further studies?

User interviews have shown that Indian students who come to the USA for further studies tend to live in their communities. Indian students of the same apartment tend to do everyday activities together, like cooking, eating, and grocery shopping. Each person influences the other when it comes to smoking cigarettes. A smoker can easily influence non-smoking flatmates to start smoking.